What started as a professional hairstyling salon in Zeist has grown into an international beauty brand. Fiona Franchimon®, created by Dutch hair expert and entrepreneur Fiona Franchimon, is now loved by women all over the world. Not only is the brand very successfully due their famous Nº1 Hairpin and Haircare, the brand is also the top-selling haircare products at the famous Galeries Lafayette department stores in Paris and other locations in France.
A professional salon in Zeist
The Fiona Franchimon Professional Salon in Zeist is known as one of the most beautiful and modern salons in Europe. It’s the place where the Fiona Franchimon® brand was born. Fiona brings together style, innovation and years of experience. Her salon remains the heart of the company and a place where new ideas are developed.
Celebrity-approved & Royal-worthy
The Fiona Franchimon Nº1 Hairpin didn’t just solve a styling need: it captured attention across the globe. Its elegant design and powerful hold resonated with women everywhere, from everyday users to the world’s most recognisable faces.
The Nº1 Hairpin was being worn by global style icons such as Jennifer Lopez, Kim Kardashian, Lily Collins and Helen Mirren. Even members of European royal families were seen wearing it, solidifying its place as both a practical beauty tool and a true fashion statement. It was more than just a trend: it became a symbol of refined, functional beauty, and a defining moment in the growth of the Fiona Franchimon® brand.
From a difficult time to a breakthrough
In 2020, during the COVID-19 pandemic, Fiona had to temporarily close her salon. Instead of stopping, she focused on creating something new. Together with her team of 15 driven hairstylists, she launched the Nº1 Hairpin: a versilate and elegant hair-tool that's also seen as an elegant hair accessory.
It quickly became a hit and was worn by famous stars like Jennifer Lopez, Kim Kardashian, Lily Collins, Helen Mirren and even European royals.
A brand that travels the world
Fiona now travels to cities like Paris, Milan, London, New York and Bangkok to teach masterclasses, launch new products and inspire hair professionals and customers. But she also still stays true to her roots. Her Fiona Franchimon Professional Salon in Zeist is busier than ever and she is still treating clients herself. This way she keeps understanding the needs of her clients which she uses as an inspiration for new products.
Inspired by our clients, perfected in our Salon
Every product in the Fiona Franchimon® line comes from real experience. Fiona works with clients every day and uses what she learns to create products that are beautiful, useful and gentle on hair. This is what makes the brand stand out: it’s built on real care, quality and style.
Proudly from the Netherlands, loved worldwide
Fiona Franchimon shows that a world-class beauty brand can start in a small Dutch town. From Zeist to the global stage, her story proves that big dreams can begin close to home.
